Think Twice, Buy Once
Think Twice, Buy Once
Tools:
Tools:
Photoshop, Illustrator
Photoshop, Illustrator
Role:
Role:
Solo Project
Solo Project
Date:
Date:
February – April 2023
February – April 2023
01 | Overview
01 | Overview
Studies have indicated that fashion is one of the most environmentally damaging industries. Moreover, when observing the fashion students around me, I noticed they tend to buy a lot of excess clothing. 'Think Twice, Buy Once' is a board game designed to promote fashion sustainability and encourage a change in the clothes purchasing behaviors of the younger generation.
Studies have indicated that fashion is one of the most environmentally damaging industries. Moreover, when observing the fashion students around me, I noticed they tend to buy a lot of excess clothing. 'Think Twice, Buy Once' is a board game designed to promote fashion sustainability and encourage a change in the clothes purchasing behaviors of the younger generation.
02 | Research
tons of plastic waste is generated by textile production annually
tons of plastic waste is generated by textile production annually
clothing items are thrown away in the us per year
of global emissions contributed by the fashion industry yearly
Benchmarking
Compare the drawbacks of four sustainability methods adopted by the fashion industry from the perspectives of factory, retail, and customer stakeholders.
FACTORY
RETAIL
CUSTOMER
tons of plastic waste is generated by textile production annually
02 | Research
02 | Research
tons of plastic waste is generated by textile production annually
clothing items are thrown away in the us per year
tons of plastic waste is generated by textile production annually
clothing items are thrown away in the us per year
of global emissions contributed by the fashion industry yearly
Benchmarking
Compare the drawbacks of four sustainability methods adopted by the fashion industry from the perspectives of factory, retail, and customer stakeholders.
Benchmarking
Compare the drawbacks of four sustainability methods adopted by the fashion industry from the perspectives of factory, retail, and customer stakeholders.
FACTORY
RETAIL
CUSTOMER
FACTORY
RETAIL
CUSTOMER
Benchmarking
Compare the drawbacks of four sustainability methods adopted by the fashion industry from the perspectives of factory, retail, and customer stakeholders.
FACTORY
RETAIL
CUSTOMER
Conclusion
The most straightforward method is to alter consumer purchasing behaviors, motivating them to buy less often utilize their current clothing more frequently.
Conclusion
The most straightforward method is to alter consumer purchasing behaviors, motivating them to buy less often utilize their current clothing more frequently.
Conclusion
The most straightforward method is to alter consumer purchasing behaviors, motivating them to buy less often utilize their current clothing more frequently.
03 | Interview
03 | Interview
Research shows that women make up 83% of US consumer spending. To create an approximate user persona, three of four interviewees are women living in the US.
Research shows that women make up 83% of US consumer spending. To create an approximate user persona, three of four interviewees are women living in the US.
Sustainability
Sustainability
Sustainability is not the primary factor people consider when making a purchase.
Price
Compared to other market segments, fashion students consider price relatively less when making purchases.
Shopping Habits
People tend to value acquiring new clothes over using items they already have in their wardrobes.
Sustainability
Sustainability is not the primary factor people consider when making a purchase.
Price
Compared to other market segments, fashion students consider price relatively less when making purchases.
Shopping Habits
People tend to value acquiring new clothes over using items they already have in their wardrobes.
Learning
Professors sometimes recognize that students do not read lengthy essays assigned to them regarding sustainability.
Price
Compared to other market segments, fashion students consider price relatively less when making purchases.
Learning
Professors sometimes recognize that students do not read lengthy essays assigned to them regarding sustainability.
Shopping Habits
People tend to value acquiring new clothes over using items they already have in their wardrobes.
Sustainability
Sustainability is not the primary factor people consider when making a purchase.
04 | Design Problem
04 | Design Problem
How might we shift fashion students' buying habits and attitudes towards prioritizing high-quality, timeless clothing options that can be worn for longer periods, in order to reduce waste in the fashion industry and promote sustainable fashion?
How might we shift fashion students' buying habits and attitudes towards prioritizing high-quality, timeless clothing options that can be worn for longer periods, in order to reduce waste in the fashion industry and promote sustainable fashion?
How might we shift fashion students' buying habits and attitudes towards prioritizing high-quality, timeless clothing options that can be worn for longer periods, in order to reduce waste in the fashion industry and promote sustainable fashion?
05 | Design Goals
05 | Design Goals
Buying Preference
Buying Preference
Styling Preference
Styling Preference
Consumer Habits
Buys clothes for special occasions and traveling
Buys clothes every 2 weeks and buys 3-4 items each time
Values unique clothing to express identity as a fashion student
Buys clothes for special occasions and traveling
Buys clothes every 2 weeks and buys 3-4 items each time
Values unique clothing to express identity as a fashion student
Name: Patricia
Age: 20 years old
Location: New York
Pprofession: Students
Income: Family Supoort
Name: Patricia
Age: 20 years old
Location: New York
Pprofession: Students
Income: Family supoort
06 | User Journey
06 | User Journey
Online & In Store Shopping Experience
Online & In Store Shopping Experience
07 | Insights
Assignments and activities related to sustainability are not engaging, resulting in inefficient transmission of sustainability concepts.
Having an excessive number of clothes often results in forgetting about items one already owns.
Clothes are often purchased that are only intended for one-time use.
07 | Insights
Assignments and activities related to sustainability are not engaging, resulting in inefficient transmission of sustainability concepts.
Having an excessive number of clothes often results in forgetting about items one already owns.
Clothes are often purchased that are only intended for one-time use.
08 | Concept
08 | Concept
09 | Iteration & Feedback
09 | Iteration & Feedback
USER TEST
USER TEST
LOW-FI PROTOTYPE
LOW-FI PROTOTYPE
“The Recycling Center should restore more trees.”
“The Recycling Center should restore more trees.”
“I need a system to help me track the online orders I haven’t received yet.”
“I need a system to help me track the online orders I haven’t received yet.”
10 | Deliver
10 | Deliver
