The brand’s old website was old-fashioned and poorly designed.
Home page
Customers don't know Ben-Amun’s heritage
Without clear storytelling around heritage, recognition, and cultural relevance, customers may overlook what sets the brand apart—impacting their perception of its value and uniqueness.
Press page
Visual hierarchy is vague
The content is presented in a long, unstructured list, requiring users to scroll excessively to find relevant information.
About page
Static Presentation
The layout is static, with minimal content structure, making the story feel less likely to be engage with.
How might we modernize the website to build trust and better reflect the brand’s legacy and quality?
Analyzing data from Shopify and Mailchimp revealed a clear demographic trend that helped define the primary user group.
About
Emily balances a busy life managing work, family, and friends. She often rewards herself with small luxuries. Jewelry is one of her go-to forms of self-expression.
Pain points
Limited time to browse
Avoid over-consumption
Becomes loyal when a brand fits her style and values
Emily, 35
New York
Marketing Director
Refreshed the overall aesthetic by updating the typography system and color palette to create a more contemporary and luxurious visual identity.
Clearly highlights brand's heritage, artisanal craftsmanship, and cultural relevance across the site.
Streamlined desktop and mobile experiences to support quick browsing. Focused on clear navigation and easy access to key content across devices.
I used this opportunity to establish a clear structural foundation and prioritize content hierarchy, allowing for faster iteration and stakeholder feedback before moving into high-fidelity design.
Title
Body
Desktop
Explore the key UI screens by selecting a module on the left and play the video
Mobile
Home
Press
About
📊 Data Shapes Priorities
Input from the marketing team gave me visibility into which products customers gravitated toward most. Using that data, I was able to highlight high-performing categories to better drive sales.
📷 Product First, Always
The interface acts as a stage rather than a distraction. Minimal framing and full-bleed photography ensured the jewelry remained the star of the experience.
Instagram Stories
Each week, I design social media campaign graphics to promote the brand’s newest or trend-focused collections.
