Laiterie is a lifestyle e-commerce brand I designed and built as a custom Shopify storefront. The project focused on creating a shopping experience that captures a way of living.
Design engineer: I owned the project from visual direction through implementation and launch. Using Claude Code, I quickly learned Shopify development and brought the product live without a dedicated engineer.
Instead of purchasing and adapting a premium Shopify theme, I customized the base theme to create a more distinctive experience while keeping costs low.
Because this was Laiterie’s first launch, the site needed to establish the brand tone quickly and work alongside social media to define its lifestyle point of view.
02. Design
A split-view layout pairs concise copy with large editorial imagery, making the brand easy to scan. Hover states reveal deeper context and matching imagery, while carousels add exploration without disrupting the flow.
Shown shortly after a first-time visitor begins exploring, the pop-up uses a branded signup experience to capture interest early and reinforce recognition from the start.
The layout quickly explains the collection, what’s included, available sizes, and overall value, while lifestyle imagery makes the bundle feel more desirable.
Large lifestyle imagery reinforces desire, while size, savings, bundle contents, and material details are surfaced directly beside the add-to-cart action.
The bunny is Laiterie’s recurring brand character, bringing warmth and personality into the visual system. In the footer, it turns a functional endpoint into a memorable brand moment.
I designed a decorative CTA frame inspired by Laiterie’s romantic details, turning a standard button into a consistent brand element without sacrificing clarity.
Claude Code accelerated my learning while I stayed responsible for the problem solving, implementation, and final quality.
04. Reflection
AI saved the most time when I first defined the problem, chose the approach, and gave it precise direction. The value came from accelerating execution while I stayed responsible for the decisions and final quality.
